Direct Mail Marketing With Postcards: Headline factor
If you have expenses, money for a direct mail / postcard marketing campaign, but you're not going to spend time developing headlines - you're wasting time and money.
Why the headline does is so important to create a direct mail marketing E-Card? We will be like in a moment. First, let's demystify the headlines by breaking it up to its purest form.
A title is a line of text at the top of a document, hence the name. I'm not saying this out to insult your intelligence. But I tell you, your thoughts on what could reach all of them open a headline.
If you use the word "title" most people think of newspapers ( "12 Arrested in Whoopee Cushion Incident") or advertisements ( "Lose 15 Pounds in 30 Days, Guaranteed.") Headlines can be found in a much broader range of Publications as.
The purpose of the news
In general, a headline that are suitable
1. Get the attention of the reader, making it the first thing they read.
2. Describe the following information.
3. Identify the target audience (under publication).
These goals apply to mail messages as well as directly. Only in direct mail, there is a much stronger desire - and financial incentives - for getting the message read, complete. If someone buys a newspaper, look at them and throws them into the trash, the newspaper nor a sale.
But in direct mail, take a quick look from a trash can, followed immediately lost money.
The purpose of the messages in Direct Mail
So, for direct-mail marketing might, we write our plan as such:
1. Grab the attention of the recipient in the first five seconds.
2. Select the value of the information that follows. Promise readers save them time and money to enable them healthier and happier, or to help prevent something terrible.
3. Evoke some form of response from the audience.
A headline should move the reader forward
In direct mail marketing, your headline should the reader to a desired reaction channel. Perhaps your card offers a freebie - some products or information of value - as a way to generate calls. Perhaps you are referring to a site where a type pattern, or free trial version can be obtained.
Whatever form, your listing is an essential part of your postcard. But how people will know what you offer? How are they supposed to know the value by the action you want them to get them?
With the headline, that's how. So if your headline falters, the entire direct mail piece falters. It does not matter that your offer is spectacular or your product the first rank. Without a caption that identifies the audience, grabs their attention and reminds one answer everything else is lost.
Conclusion
I have direct-mail marketing, all their energy in cool designs and flowery prose known as folders on the title, almost as an afterthought. But I've never heard them bragging about their marketing response rates or ROI.
Headlines have the power to make, break, or a direct-mail marketing campaign. Treat them accordingly. Write them. Revise. Hone them. Track will be tested. And then start the process over again. You cannot afford to do anything less.
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